B2b marketing 2019. Check impactful B2B marketing statistics of 2025.

B2b marketing 2019. This study is a pioneering effort to review the use of digital marketing in B2B organizations and identify research priorities for scholars and practitioners. 2019 B2B Content Marketing Benchmarks, North America: Content Marketing Institute/MarketingProfs Aug 22, 2019 · In pursuit of an effective B2B digital marketing strategy in an emerging market August 2019 Journal of the Academy of Marketing Science 47 (February) DOI: 10. This B2B marketing guide will help you plan your targeted marketing campaigns based on our survey data from 2017 and 2018 which show which industries are investing in which types of technology. 2019 B2B Content Marketing Benchmarks, North America: Content Marketing Institute/MarketingProfs Mar 16, 2020 · From content marketing to budgets, metrics, and processes, our collection of 2019’s top B2B marketing charts reveals some of the most important trends in the B2B marketing space from both the marketer and buyer perspective. Oct 2, 2025 · Brick Marketing is a Boston-based B2B agency delivering results-driven digital marketing solutions. May 16, 2019 · Successful B2B marketers are twice as likely to think long-term, but are pressured to deliver immediate results. Jan 3, 2019 · While I won’t try to list the myriad of marketing tactics gaining popularity over the next year, I will share five trends that I believe B2B marketing absolutely should not ignore in the year When asked what their biggest challenges in marketing attribution are, respondents cited a number of similar issues, ranging from the multitude of touchpoints to tracking a clear path to purchase. Dec 3, 2019 · From an exploratory inductive study and survey of leading marketing consultants, thought leadership was operationalized in the context of its determinants and outcomes. Find out how B2B marketers are planning, executing and budgeting their marketing programs so their strategy is ahead of the competition in 2019. Most popular infographic: B2B Marketing’s Top Women in tech 2019 May 16, 2019 · ABSTRACT Purpose of the paper: The paper explores use of big data in innovation and market leadership in B2B relationships. Specifically, we consider value, customer solutions, temporary organizations, governance model Mar 12, 2019 · 12 March 2019 Business-to-business (B2B) Marketing is evolving year after year, and marketers need to be aware of changing trends. e Check out some of our favorite B2B campaigns from last year by the likes of Cisco, Prophix, Embraer, and others. Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Head on over here to download your copy of the deck, which contains our most popular charts of the year along with associated commentary. Mar 23, 2020 · Originality/value Research on the use of digital marketing by B2B firms is still at the embryonic stage. To achieve this, here are the top B2B strategies to have in place. The paper highlights illustrative use cases to show how AI can impact B2B marketing functions. Stephanie Stahl October 22, 2019 8 Min Read Aug 11, 2019 · In a nutshell, your B2B marketing strategy for 2019 should, therefore, include demand generation, lead generation, as well as retention and recovery. (Content Marketing Institute) Dec 18, 2018 · Learn what some of the featured B2B marketing agencies on this year's CM200 think are the top trends, challenges and opportunities for 2019. Jan 3, 2019 · You don’t need a crystal ball to see that 2019’s business-to-business (B2B) marketing landscape will be more competitive, fuel the ever-growing list of marketing technology and pave the way for better and more engaging methods to reach prospects and customers. The Next Wave Where are we today? It's the Jun 17, 2019 · Purpose The purpose of this paper is to explain the technological phenomenon artificial intelligence (AI) and how it can contribute to knowledge-based marketing in B2B. Results show that a B2B marketer’s trusted authority recognition mediates the influence that thought leadership competencies have on the marketer’s bridging social capital. Content marketing According to the Content Marketing Institute’s 2019 trends report, 78 percent of B2B survey respondents said they currently use content marketing, and the most successful marketers are more likely to have a well-documented strategy. Artificialintelligence(AI)anditsimplications formarketknowledgeinB2Bmarketing Artificial intelligence (AI) and its implications for market knowledge in B2B marketing May 27, 2019 · Get your creative juices flowing and stand out from the competition with 5 Innovative B2B marketing trends for you to try out in 2019. Aug 26, 2019 · Having a clear marketing strategy that is understandable across the board can help brands achieve their campaign objectives. Nov 30, 2018 · If you're trying to sell software in 2019, you need to know where the money actually is. Learn how online communities can transform B2B customer engagement, build relationships, and drive growth. From February 25-27, the #B2BMX agenda was […] Jul 29, 2019 · B2B companies should use professional social media sites to showcase their products. The Summer 2019 issue of B2B Marketing looks at both leadership – with advice on understanding customers in greater detail, finding a better work/life balance and how to avoid five common leadership mistakes – and account-based marketing with 10 pitfalls every account-based marketer should May 20, 2019 · Most marketers would know that B2B and B2C marketing is different. In recent years, the increasing digitalization and the advent of emerging information and communication technology has transformed value creation in B2B in general (Paschen et al. The 2019 Awards, which recognise the best marketing technology activity, individuals, vendors and agencies, will take place in the evening of 21 March, following the conclusion of Get Stacked, the B2B Marketing Technology Conference in London . Decrease: 3% Stay the same: 56% Sep 30, 2025 · In 2024, business-to-business (B2B) marketing spending in the United States amounted to an estimated *** billion U. CM activities can be in-person events such as conferences, which involve personal contacts with clients, or digital, such as webinars (i. From ABM to martech and from breaking news stories to in-depth downloads, 2019 was a busy year for B2B Marketing. Mar 26, 2019 · This complexity makes digital marketing effectiveness hard to measure and understand, particularly for offline sales. I believe that these will help you enhance your B2B marketing and sales efforts in 2019. Jul 8, 2025 · During a September 2019 survey conducted among B2B marketing professionals worldwide, it was found that over ** percent of respondents said that they were using campaign measurement and analytics Sep 4, 2019 · Chief Marketer’s 2019 B2B Marketing Outlook report is out, and it’s full of revealing statistics for B2B marketers industry-wide. (Accenture, 2018) 90% of B2B buyers now twist and turn through the sales funnel, looping back and repeating at Aug 22, 2019 · In business markets, firms operating in developing economies deal with burgeoning use of the internet, new electronic purchase methods, and a wide range of social media and online sales platforms. However, remember Base: B2B content marketers whose organizations use metrics to measure success at achieving content marketing goals. It discusses the shift towards personalized and interactive content, the growing importance of customer experience, and the rise of account-based marketing (ABM). The shortlist for the first-ever B2B Marketing Martech Awards has been unveiled. Conferences and workshops provides a great learning experience from industry experts. for the 8th annual B2B Marketing Exchange, hosted by Demand Gen Report. 1007/s11747-019-00687-1 Authors: Maintaining a documented marketing plan encourages B2B companies to consider their industry landscape and opportunity to stay ahead of the competition and move through the market based on the needs and wants of consumers. Discover B2B marketing strategies that can work for you with our guide. Download our guide to harness these powerful strategies for your business success. Explore our expert-led resources and best practices for targeting high-value accounts, and mastering lead generation and nurturing. There is a virtual sea of blog posts, articles, eBooks, lists, and guides to the hottest B2B marketing trends of the year – and we believe all good marketers should still be interested in what Jul 22, 2022 · Overcome the challenges of B2B marketing and connect with prospects on a new level. Prepare for 2020 with a selection of key B2B marketing take-aways from the newly-relased 2019 Mary Meeker Internet trends report. Percentage of Budget Allocated to Marketing Changes in Marketing Spend from 2019 to 2020 Unlike last year when most B2B professionals reported a plan to increase their marketing budget, this year, most foresee their budgets staying the same. That’s just one of the findings of the 2019 B2B content marketing research report released today. Oct 24, 2019 · Say hello to the only B2B marketing strategy guide you''ll ever need. 2019 B2B Content Marketing Benchmarks, North America: Content Marketing Institute/MarketingProfs Apr 23, 2024 · Wondering how to use generative AI in B2B marketing? This guide breaks it all down and shows how AI can help you grow. , recently pulled out his crystal ball and made these predictions for 2019 in the rapidly-evolving space of business-to-business (B2B) marketing, which we'll share in this issue of Promotional Consultant Today. During the third quarter of 2019 report data showed that B2B marketers saw in-person events, content marketing, traditional e-mail, and paid social as the most effective B2B marketing channels. Aug 1, 2021 · While social media are extensively explored in business-to-consumer (B2C) sectors, corresponding research within the business-to-business (B2B) context remains relatively sparse (Iankova, Davies, Archer-Brown, Marder, & Yau, 2019; Ogilvie, Agnihotri, Rapp, & Trainor, 2018; Siamagka, Christodoulides, Michaelidou, & Valvi, 2015). But the learning never stops. S. Methodology/approach: This is a conceptual paper, supported by case studies, offering the opportunity for concept generalization. Dec 6, 2019 · B2B Marketing and Strategy in 2019 by XTIVIA | Dec 6, 2019 | Blog, Perspectives Consumers are savvy, informed, and empowered; they hold the keys that control the fate of your enterprise. B2B Marketing Trends That Will Dominate in 2019 Intent Data In simple words, intent data activities help track online behaviour and predict what the user intends on doing next. To what extent do online-marketing initiatives influence customer behavior and contribute to the ultimate sale? The answer to this question is the new holy grail of B2B marketing. Nov 20, 2018 · Our CEO takes a close look at 5 hot 2019 B2B marketing strategies. Base: B2B content marketers whose organizations use metrics to measure success at achieving content marketing goals. This article delves into the core strategies that defined effective B2B video marketing during that period, examining how businesses leveraged video to convey complex information, establish thought leadership, and Aug 1, 2020 · In recent years, business-to-business (B2B) marketers have adopted and experimented with a wide range of advertising and marketing communications tools in an effort to meet the challenges of ambitious growth objectives and the mounting pressure to reach performance goals (Lilien, 2016). , digital events) or posting firm-generated content on branded websites (i. Jan 22, 2025 · Discover the key steps to develop a winning B2B content marketing strategy with our comprehensive guide, including tools and expert tips. e. Jul 8, 2025 · Explore the growth rate, trends, revenue, and other important data inside. So, what does the future hold for content marketing in the B2B space? Here are our top 10 B2B content marketing predictions and trends marketers should know now and keep an eye on into the new year. Profit is a by-product of delivering value throughout all stages of the experience. Check impactful B2B marketing statistics of 2025. The case study organizations are innovating to stay 10 hours ago · Africa Business CommunitiesGeorge Mudhune on B2C and B2B market dynamics in Africa Africa’s business landscape continues to transform, fueled by rapid digital adoption and a growing generation of tech-savvy youth. , 2017). Oct 22, 2019 · 2020 B2B Content Marketing: What the Successful Do [New Research] The newly released 2020 B2B Benchmarks, Budgets, and Trends – North America offers a wealth of data to help plans in the coming year. B2B Content marketers: Dig deep into the latest benchmarks report from CMI & MarketingProfs to find 10 missed opportunities your team should be focusing on. Abstract In 2019, B2B video marketing was rapidly gaining traction as a powerful tool for engaging professional audiences, building brand authority, and driving business growth. Oct 10, 2018 · 90% of top-performing B2B content marketers put their audience’s informational needs ahead of their company’s promotional message. 21 hours ago · The diversity of European markets makes marketing strategy a constant balancing act for B2B marketers. Principle Differences between B2B and B2C Marketing Communication Processes The scientific problem analysed in the article focuses on identifying the diferences in the marketing commu-nication process in a framework of business-to-consumer and business-to-business markets. Apr 24, 2023 · Here are 11 highly respected marketing awards across brand, digital, and innovation to showcase your accomplishments on a global stage. In this article, we conduct a systematic literature review to investigate the role of ethics in business-to-business (B2B) marketing. Jan 16, 2019 · Find statistics and data on B2B marketing, market size and how B2B organisations need to plan marketing activity for 2019. The 'State of B2B' Survey 2019 surveyed 2,000 decision-makers across the world to better understand the influence of emotions in b2b decision-makers. Touting the theme “B2B Through A New Lens,” the 2019 event showcased cutting-edge trends and tactics attendees can harness to shake up their B2B marketing efforts in 2019 and beyond. Dec 8, 2023 · Learn the must-know facts about B2B marketing with an in-depth look at optimizing your content, email, search, and social media marketing. Integrate voice, chatbots and conversational web into omni-channel campaigns — both internally and for our customers. Jun 17, 2019 · Practical implications Aimed at general marketing executives, rather than AI specialists, this paper explains the phenomenon artificial intelligence, how it works and its relevance for the knowledge-based marketing in B2B firms. Here are some important B2B franchise marketing trends that need your attention. Both business-to-consumer (B2C) and business-to-business (B2B) segments present distinct opportunities that shape how businesses compete, operate, and grow across the continent Aug 1, 2019 · A survey of 1102 B2B marketers in North America in 2016 by the Content Marketing Institute and MarketingProfs (Pulizzi & Handley, 2016) found that 89% of the respondents now use CM, and 88% consider it an important component of their marketing program. Charting out various response situations can be used to calculate the impact of response rates and the income generated from it. Creating a cross-functional language that can be easily be understood at all levels can help brands effectively communicate their B2B strategies across departments. Explore frameworks and guides on how to identify, build Feb 6, 2025 · How to Nail B2B Marketing in 2025 [+ Pro Tips, Tactics, & New Data] Discover a variety of B2B marketing strategies you can use to reach and resonate with your business audience. The report reveals that most successful marketers prioritize audience needs, possess documented strategies, and have advanced technology proficiency, while emphasizing the importance of credibility 61% of B2B marketers report changes to SEO and search engine algorithms as being a top concern driving their 2019 marketing strategy. The 2019 B2B Content Marketing Benchmarks, Budgets, and Trends report highlights key findings on organizational commitment, maturity, and technology use among North American B2B content marketers. Dec 27, 2019 · Over the course of 2019 we won four separate “agency of the year” awards from different industry bodies, two of which were against all UK HQ’d marketing agencies, including consumer ones. Shift balance of marketing from inbound and demand generation to ABM concentration. , earned social media and Dec 17, 2024 · Integrated marketing and genuine thought leadership defined successful marketing teams from the unsuccessful in a year where B2B marketing was chronically underfunded And from our perspective, 2019 is on track to bring even bigger changes, presenting both opportunities and challenges for B2B marketers. Mar 28, 2019 · We studied the marketing plans of 127 of the fastest-growing B2B SaaS companies to find the top B2B marketing channel trends for 2019. However, marketers are unclear about the pattern of influence of firm-initiated (i. Aug 1, 2021 · A large body of research shows that the greatest challenge faced by B2B organizations regarding social media is a prevailing lack of knowledge about how to effectively implement the available platforms as a strategic tool, and how best to embed such a tool within a holistic marketing strategy (Chirumalla, Oghazi, & Parida, 2018; Liu, 2019 What are some of your B2B marketing resolutions? Operationalize the customer experience. Dec 17, 2019 · Below Are Top B2B Digital Marketing Statistics from 2018, 2019, and 2020 that Will Help Drive Your 2020 Marketing Strategy General B2B Digital Marketing Statistics Most B2B buyers are already 57% of the way through the buying process before the first meeting with a representative. Jul 7, 2025 · Key statistics on B2B industry for 2019, including how companies leverage modern technologies and the internet to improve marketing and customer experience. Dec 4, 2019 · Get inspired by the best B2B marketing campaigns of 2019! Discover strategies and examples to elevate your next campaign. Happy 2020! B2B Marketing & Sales in 2019 Well, 2019 is officially here! This means that you (hopefully) have moved well beyond planning for 2019 success into full-blown execution. Explore here top 20 B2B marketing events to attend in 2019 Building your marketing plan? Here are all of the key B2B marketing trends for 2019 that you should look to include to help build trust and drive demand. Complete with tactics, tips, strategies, and the best framework to wrap it all together. Spoiler alert: What's old is new again in the world of business-to-business marketing. Each year, trends emerge in how B2B companies prioritize objectives, choose tactics and invest their time and money. Jun 1, 2019 · Irrespective of the industry, whether it is business-to-business (B2B) or business-toconsumer (B2C) (Rėklaitis & Pilelienė, 2019), the ultimate customer is the individual who interacts with the Jan 5, 2019 · In this article, I’ve tried to make a comprehensive list of B2B marketing trends. Learn what your peers are doing (or not doing) and what distinguishes the top performers. In case you missed any of last year’s top peices, here’s a roundup of our most popular content from the past year. The 2019 B2B Marketing Mix Report by Sagefrog Marketing Group reveals themes that underlie the actions B2B marketing professionals will take in the next year, perhaps the most consistent of which was Jul 1, 2019 · The opportunities virtual reality provides for B2B marketing are increasingly recognized by the trade press in discussions of interesting examples from early adopters like GE, Siemens and Airbus. Oct 24, 2019 · These strategies can support your B2B sales and marketing goals in 2019 and beyond: 1. We need to balance long- and short-term. However, while there is growing recognition of its promise and potential, the specific impact of virtual reality on B2B marketing remains an unexplored research area. Mar 25, 2019 · While some trends may be a holdover from the previous year or are taking on a bigger role, there are also new B2B marketing trends that need your attention in order to attract and maintain your customer base in 2019. It provides a framework to analyze the impact of big data, supported by four case studies. The results show that although it may seem that the process itself is the same in both situations, however, it has many We study whether marketing can have a new role, one that is better aligned with the sales force, by adapting content marketing (CM) in B2B professional services organizations. But with so many emerging trends on the horizon, where should time-pressed and resource-constrained B2B marketers focus their May 1, 2020 · In this paper, we offer critical reflections on several contemporary issues in B2B marketing research. Specifically, this paper Customers nowadays expect more and companies need to shift to put them at the center of sales—by improving channels, technology, talent, incentives, and culture. The survey studied 209 B2B marketers in more than 20 verticals, getting a bird’s eye view of biggest challenges and trends in B2B marketing. Join us on the East coast to elevate your B2B marketing strategies with insights, keynotes, and networking. B2B Marketing Trends: With the New Year right around the corner, we asked members of the ID team what they see on the horizon in 2019 for B2B marketing and sales. Oct 1, 2017 · The economic power of B2B transactions hasn't been reflected in the amount of published research in marketing journals, and the relevance for practiti… ANNUITAS recently conducted a survey of more than 200 business leaders to understand the disconnect between expectations of marketing and business leadership when it comes to performance. Dec 12, 2018 · Peter Isaacson, CMO at Demandbase Inc. This piece argues that despite the recent convergence in B2B and B2C marketing strategies, brands should create polished and professional content for B2B clients. B2B Marketing Trend 1: Long-form Content Long-form content is back and Google is embracing it, mainly because it helps to provide visitors authoritative information. 3 Dec 17, 2018 · The B2B marketplace is changing, and B2B marketing must change with it. . Here, we cover the top five difference you need to know, including customer relationships, ad copy, and more! Complete the form to instantly download all three. Thanks again for trusting us for Jan 1, 2019 · PDF | On Jan 1, 2019, Alina Elena Cerchia and others published Integrating Online Marketing Strategies in B2B Companies | Find, read and cite all the research you need on ResearchGate May 7, 2019 · You don’t need to be a Nostradamus to forecast that 2019’s business-to-business (B2B) marketing landscape will be emerging with digital trends with a competitive edge, that will be the power engine to the always on world of marketing and pave way for better and more engaging methods to reach prospects and customers. We specialize in SEO, content, PPC, social media, email, AI marketing, and website development. SAGEFROG MARKETING GROUP Sagefrog Marketing Group’s B2B Marketing Mix Report is an informative report that shares data from a recent survey of modern B2B marketing professionals in healthcare, technology, industrial and business services fields, among others. Find out what their research showed in this report. May 23, 2019 · An exclusive look at Binet and Field’s new B2B marketing research By Samuel Scott, The Promotion Fix columnist The Drum May 23, 2019 | 13 min read Nov 22, 2024 · Customer service joined the go-to-market team, sales enablement became a thing and sales ops and marketing ops united to become revenue operations. This shift is due to a recognition that personal selling strategies are important (Hutt & Speh, 2013) but Jun 20, 2019 · Les Binet, Peter Field and Mark Ritson reveal exclusive new research that shows how to build B2B brands – and why long-term profitability depends on doing so 2021 B2B Marketing Monitor A recent survey of B2B enterprises reveals what’s on the minds of B2B marketing & strategy decision makers – currently and for the year ahead. In early 2019 we were named the 67th fastest-growing company in Europe by the Financial Times newspaper. , paid media, owned media, and digital inbound marketing) and market-initiated (i. Jan 28, 2019 · This blog lists the latest trends in B2B marketing that businesses should pay attention to. This paper provides an early Nov 1, 2023 · Despite the prominence of ethics in mainstream marketing literature, its position in business-to-business (B2B) marketing continues to be underrepresented. Maintaining a documented marketing plan encourages B2B companies to consider their industry landscape and opportunity to stay ahead of the competition and move through the market based on the needs and wants of consumers. With plentiful of emerging trends, where precisely should B2B marketers Mar 7, 2019 · Last week, more than a thousand B2B marketers flocked to Scottsdale, Ariz. The Spring 2019 issue of B2B Marketing looks at the companies winning the race for customer trust, the revival of direct mail, in addition to advice on how to prepare for an economic downturn and how leaders cope when faced with limited resources. On one hand, B2C social media marketing focuses on the Jul 31, 2019 · Devising response scenarios can help B2B brands anticipate the outcomes of their marketing campaigns across channels like emails, display ads and social media platforms. , 2019), and more specifically, how B2B firms manage data and knowledge (Gupta et al. ajrcqnu 3yb wsy jf j4ts6 9mp7vfu hsqf 5g57g 07ykbfsn hfqn